[KX0306] Global Strategic Management 3/E   
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特價 : NT$ 1,045

Table of Contents:

Part 1: FOUNDATIONS OF GLOBAL STRATEGY.

  • 1. Strategy Around the Globe.

  • 2. Industry Competition.

  • 3. Resources and Capabilities.

  • 4. Institutions, Cultures, and Ethics.

Part 2: BUSINESS-LEVEL STRATEGIES.

  • 5. Foreign Market Entries.

  • 6. The Entrepreneurial Firm.

  • 7. Strategic Alliances and Networks.

  • 8. Global Competitive Dynamics.

Part 3: CORPORATE-LEVEL STRATEGIES.

  • 9. Diversification and Acquisitions.

  • 10. Multinational Strategies, Structures, and Learning.

  • 11. Corporate Governance.

  • 12. Corporate Social Responsibility.

 本書其它內容…

作(編/譯)者 : PENG 出版年份 : 2014
ISBN : 9781133953265 書號 : KX0306
幾色 : 1 規格 : 平裝
發行公司 : CENGAGE 英文書名中譯 : 國際策略管理
版次 : 3E 頁數 : 560