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NT$ 1,100 |
| 特價 : |
NT$ 1,045 |
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Table of Contents:
Part 1: FOUNDATIONS OF GLOBAL STRATEGY.
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1. Strategy Around the Globe.
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2. Industry Competition.
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3. Resources and Capabilities.
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4. Institutions, Cultures, and Ethics.
Part 2: BUSINESS-LEVEL STRATEGIES.
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5. Foreign Market Entries.
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6. The Entrepreneurial Firm.
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7. Strategic Alliances and Networks.
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8. Global Competitive Dynamics.
Part 3: CORPORATE-LEVEL STRATEGIES.
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9. Diversification and Acquisitions.
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10. Multinational Strategies, Structures, and Learning.
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11. Corporate Governance.
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12. Corporate Social Responsibility.
本書其它內容…
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| 作(編/譯)者 : |
PENG |
出版年份 :
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2014
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| ISBN : |
9781133953265 |
書號 :
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KX0306
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| 幾色 : |
1 |
規格 :
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平裝
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| 發行公司 : |
CENGAGE |
英文書名中譯 :
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國際策略管理
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| 版次 : |
3E |
頁數 :
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560
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