高立出版集團 -- Principles of Marketing 18/E
正在加載......
X
 
會員帳號 :
會員密碼 :
忘記密碼  加入會員

搜尋類型
關鍵字:

理工圖書分類
理工共同通識類
資工、資科類
電子、電機類
工業工程類
機械材料類
化工化學類
土木環工建築類
商管圖書目錄
商管共同通識
商業管理
醫護圖書目錄
醫護共同通識類
醫護類
醫管類
生科、醫技、醫工、放射類
化妝品類
食品餐飲類
英文圖書分類
ELT
General
Mathes
Chemical Engineering
Mechanical Engineering
Electronic Engineering
Civil & Architectural Engineering
Environmental Engineering
industrial Engineering
Business
Computing Information
Nursing
Foods
書籍若有解答和教學配件,僅提供任課老師備課使用,恕不提供給一般讀者。

[KX0360] Principles of Marketing 18/E    首頁 > 推薦商品
定價 : $ 1,480
特價 : $ 1,406
    加入購物車

Table of Contents:

PART 1: DEFINING MARKETING AND THE MARKETING PROCESS 

  • 1. Marketing: Creating Customer Value and Engagement 

  • 2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships 

PART 2: UNDERSTANDING THE MARKETPLACE AND CONSUMER VALUE 

  • 3. Analyzing the Marketing Environment 

  • 4. Managing Marketing Information to Gain Customer Insights 

  • 5. Consumer Markets and Buyer Behavior 

  • 6. Business Markets and Business Buyer Behavior 

PART 3: DESIGNING A CUSTOMER VALUE-DRIVEN STRATEGY AND MIX 

  • 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers 

  • 8. Products, Services, and Brands: Building Customer Value 

  • 9. Developing New Products and Managing the Product Life Cycle  

  • 10. Pricing: Understanding and Capturing Customer Value 

  • 11. Pricing Strategies: Additional Considerations 

  • 12. Marketing Channels: Delivering Customer Value 

  • 13. Retailing and Wholesaling 

  • 14. Engaging Consumers and Communicating Customer Value: Integrated Marketing Communication Strategy 

  • 15. Advertising and Public Relations 

  • 16. Personal Selling and Sales Promotion 

  • 17. Direct, Online, Social Media, and Mobile Marketing 

PART 4: EXTENDING MARKETING 

  • 18. Creating Competitive Advantage 

  • 19. The Global Marketplace 

  • 20. Sustainable Marketing: Social Responsibility and Ethics 

Appendix 1: Marketing Plan 

Appendix 2: Marketing by the Numbers 

Appendix 3: Careers in Marketing 

   本書其它內容…

作(編/譯)者 : KOTLER & ARMSTRONG 出版年份 : 2021
ISBN : 9781292341132 書號 : KX0360
幾色 : 4 規格 : 平裝
發行公司 : PEARSON 英文書名中譯 : 行銷學
版次 : 18E 頁數 : 736
友善列印

高立圖書 |全威圖書 |普林斯頓國際有限公司 |威立好有限公司

台北營運中心:24889 新北市新北產業園區五工三路116巷3號

TEL:(02)2290-0318~9 FAX:(02)8990-4925

南部專線:(06)311-1301

網路客服專線:(02)2290-0319 轉 305

Copyright© 2001 Gau Lih Book Co. All Rights Reserved